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IMPORTANCE OF E-COMMERCE OVER TRADITIONAL RETAIL

October 27, 2021

The principles of buying and selling have changed dramatically over the last few years by the internet revolution. Many businesses are switching their traditional business to eCommerce by realizing the massive potential of eCommerce. Although traditional retail has its own benefits, as it relies on operating within the bounds of a geographical area and the business hours are limited, the growth opportunity for traditional commerce is limited and expensive.


If you are running a retail or wholesale business in the old, traditional method, it is time for you to consider the advantages of having an eCommerce platform for your business and grab this opportunity head-on. Here we will discuss some major benefits of having an eCommerce platform for your business.


YOUR BUSINESS IS OPEN 24X7


For traditional shop owners, especially the smaller ones, it is not practical or profitable to run their business at night as they will struggle to find enough customers to be financially feasible. But in the case of ecommerce , you can keep your shop open 24x7 and you can offer your services to a global audience even without a single employee to manage the operations. It is a no-brainer that when your sales are not limited to salespeople or limited working hours, you will have the potential to generate much bigger revenue and grow faster.


COST REDUCTION


Cost reduction is one of the most tangible positives offered by eCommerce. It allows you to avoid unnecessary expenses. Unlike traditional retail, eCommerce owners don't have to pay rent, spend on shop design/innovation, etc, as they don't require a physical store to run the business. Plus, it allows you to cut down employees as the automation of checkout, billing, payments, inventory management, and other operational processes require fewer employees to get the job done.


EFFECTIVE YET AFFORDABLE MARKETING


With digital marketing, you can bring customers to your eCommerce site from any part of the world. The right digital marketing tactics will help your eCommerce business to thrive with less capital compared to the traditional marketing methods.


Traditional retail uses hoardings, notices, flyers, and newspaper ads to bring customers to their store. But, these methods are less effective, and outdated as they will not always reach the right audience, and will definitely put a hole in your advertising budget. Ecommerce, on the other hand, comes with advanced analytical tools, which provide you with important data. You can use this information to your advantage as it gives you a precise idea of what works and what doesn't for you.


We believe that you are now convinced that your business can benefit from the wonders of eCommerce. If you wish to set up an eCommerce portal for your business or have any doubts regarding this, please don't hesitate to contact us as we, loudchilli creative studio, provide exceptional quality ecommerce development services . Let us help your business to thrive online.